13 Features You Have To Try Out In SEMrush Position Tracking Tool

13 Features You Have To Try Out In SEMrush Position Tracking Tool

Keeping up with Google is a struggle. Do they have to make it so difficult for SEOs? SEMrush position tracking, That is a rhetorical question, but it is really hard to analyze the ever-changing SERPs with all the variations for different devices and locations. Adding to the misery are constant algorithm alterations and never-sleeping competitors.

You can’t just sit back and marvel at your growing rankings, not in this environment. You have to stay alert! To help you with this SEMrush designed the Position Tracking tool which has everything you need in a keyword tracker. Take note; surveying positions is only one part of its functionality.

Today I will show you 13 of my favorite Position Tracking features that you have to try out.

Here they are:

1. Hyper Targeting by ZIP Code

For a local business, it is essential to focus SEO efforts on the area in which it operates. Online visibility is critical, and nowadays it has a lot to do with proximity. So, having the ability to track and manage your search engine performance in an exact location is extremely beneficial.

The most recent addition to this keyword tracker tool allows you to track down your local SEO results on a ZIP Code level for more than 98,000 locations taken from Google Maps. That means you are getting the most accurate data and can focus on the most relevant local queries, attract more clients, and save your time and money.

To try this feature, set up a new project or add a new location to an existing one. Start typing your postal code, or the name of your street, and get the drop-down list of suggestions.

#2 Devices and Locations Report

Businesses keep going global, while users keep going mobile; this makes an SEO's work a lot tougher because it is not just a simple position changing for the group of keywords anymore. Those positions change in a very chaotic way in various geo locations because they vary by device, and in some cases positions depend on the language that people use when searching for things.

What would make it easier is the opportunity to have all your rankings in one place! Once you have added the pool of keywords you want to target to Position Tracking, you can track them for up to 10 targetings — by targeting we mean the combination of location, device, and language. We also offer you the choice to copy them in 1 click, as well as a list of your local competitors.

#3 Competitors Discovery Report

They say you need to know your enemy; this applies to SEO as well. Many of your on-page optimization or content creation decisions strongly depend on your rivals in the SERPs. Stop looking for your local competitors manually or any other way. Take a look at our Competitors Discovery report, instead. We keep track of all of them for you. If you find some kind of Wikipedia-like giant, just blacklist them in one click. Important to mention that for each location selected, you will get a relevant list of competitors.

Find as many rivals as you can and add them to your Competitors list. Thus, you will see who is winning in the Top 3, Top 10, Top 20, and Top 100 positions in our Ranking Distribution report.

Another suggestion, come back to this report often and see which company has unexpectedly improved its performance. Talented start-ups and old market players surprise us all the time.

4 Unlimited Competitors Tracking (all of them, in fact)

Our competitor tracking tool allows you to see up to 20 rivals in a table at once. You are free to remove or add competitors at your will. We keep track of top 100 results for all keywords, hence you will be able to see historical data for newly added rivals.

#5 Projects Merge

This option is very useful for those of our users who already set up many projects with Position Tracking — in one click you can merge all the previous projects in a new multitargeting project. Which means you won’t have two projects for desktop and mobile, and five projects for five cities. You will get one with all the rankings accumulated in one table with the opportunity to play around with filters.

#6 Filter by SERP Feature

SERP Features are a great addition to organic results, but you might have doubts whether trying to win Featured Snippets, for example, is a good strategy or not because of the controversial information on the web. Tim Soulo‘s study says that chasing the SERPs with Featured Snippets is not a good idea since the number of clicks you can get from them is less than the number of clicks you can get from the first position on Google in the SERPs with no Featured Snippet.

It could be the case for those big brands who have already carved out many first positions for many queries. In the meantime, we can find many success stories, like Glenn Gabe’s, which proves the fact that they actually help you gain new website visitors. SERP Features results change so frequently that it can be difficult to accurately check if they reduce the click-through-rate to the domain or not. Moreover, the quality of the answers provided in the snippet highly influences the user’s decision whether or not to jump to the website to “read more.”

There are plenty of special Google results that can help you to attract users’ attention to your snippet on the SERP. I would even call them “must-haves” for the mobile SEO strategy, where at times the size of the screen means SERP Features are the only chance to stay visible. Bastian Grimm is also 'feeling thoughtful' about this:

With a smart approach, you can choose SERP Features that will help you gain traffic, and avoid those that do not link to your domain but occupy the real estate of the SERP. In the Position Tracking tool we detect SERPs with or without the following SERP features, as well as a combination of them:

• Featured Snippet
• Local Pack
• Reviews
• AMP
• Site Links
• Video or Featured Video
• Top Stories
• People Also Ask
• Images
• Twitter
• Instant Answer
• Knowledge Panel.

In addition, you can see the queries with paid results. It is not actually a SERP Feature, but information about the presence of paid ads on a SERP help you estimate how visible your domain could be in organic results, or you can choose to invest in PPC for some particular keywords.

Choose in the SERP Features drop-down menu → “Feature on SERP” → select the target feature.

2. Check to see which of your target SERP features are already occupied by your rivals. There will be times that you will see some giant is in a SERP feature and you won’t have a chance to move it. Don’t give up - find those queries where you can have a fighting chance to win.

Set your domain as the first in the top menu, choose in the SERP Features drop-down menu →“your domain doesn’t rank”→ select the target feature.

3. Check where you managed to earn a SERP feature. It is a good way to show your client or boss that your strategy is working.

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Set your domain as the first in the top menu, choose in the SERP Features drop-down menu → “your domain ranks” → select the target feature.